IAB TCF v2.2

At Lawwwing, we are dedicated to implementing the highest standards of data privacy on the internet. As part of this commitment, we follow the guidelines of the IAB Consent Framework (IAB TCF) in its version 2.2.

Lawwwing has obtained IAB certification as a certified TCF provider (ID: 405):

Next, we will provide you with information on what the IAB TCF is, its relevance for online publishers, and how you can activate this feature in Lawwwing.

What is the IAB TCF?

The IAB TCF, or Interactive Advertising Bureau Transparency and Consent Framework, is a set of standards and guidelines developed by the Interactive Advertising Bureau (IAB).

Its purpose is to help the digital advertising industry comply with data privacy regulations, such as the European Union's General Data Protection Regulation (GDPR).

The TCF allows publishers and advertisers to obtain user consent transparently and provide clear choices on how their data is used.

For online publishers, compliance with the IAB TCF is essential for the following reasons:

• Transparency: It provides a transparent way to obtain user consent and allows publishers to explain how data is used, increasing user trust.
• Compatibility: By complying with the TCF, publishers can work more smoothly with advertisers and other parts of the digital advertising supply chain that also comply with the framework.

Why is IAB TCF v2.2 important?

IAB TCF v2.2 is the latest version of the IAB Consent Framework and offers significant improvements compared to previous versions. Some of the key enhancements include:

• Compatibility with Google Consent Mode v2: IAB TCF v2.2 is compatible with Google Consent Mode v2, allowing publishers to communicate users' consent status to Google using the IAB consent framework.

• Improvements in consent management: Version 2.2 of TCF introduces improvements in consent management, such as users' ability to grant consent for specific data processing purposes.