Implementing IAB TCF
You need the Lawwwing script installed on your website. See the installation guides.
If IAB TCF is already enabled, Lawwwing already applies TCF v2.4 and Policies v5.0.b.
How to enable IAB TCF
- Log in to your Lawwwing account.
- Select the website where you want to enable IAB TCF.
- Go to Customization > Design.
- Turn on the IAB TCF option.
- Save the configuration. Lawwwing will display the consent banner according to TCF v2.4 (Policies v5.0.b) and record user preferences.
IAB TCF v2.4 with Google services
If you use any Google tools on your website, enabling IAB TCF v2.4 in Lawwwing communicates user consent to Google through the TCF framework.
The TCData will be updated (TCData.enableAdvertiserConsentMode) so that Google can infer the settings of ad_storage, ad_personalization, and ad_user_data from the TC string. This incorporates the updates from Google Consent Mode v2 directly into the TCString.
IAB TCF v2.4 with Microsoft services
If you use Microsoft Universal Event Tracking (UET) on your website, enabling IAB TCF v2.4 in Lawwwing communicates user consent to Microsoft through the TCF framework.
The window.uetq object will be updated so that Microsoft can infer the ad_storage settings from the TC string. This incorporates the updates from Microsoft Advertising directly into the TCString.
You can validate the Microsoft Advertising integration with our validation guide.
Even if you perform the integration tests on your own, keep in mind that Lawwwing also continuously monitors the operation of the banners and the correct installation on your website. If we detect any issues or incorrect configurations, we will notify you so you can correct them in time. We are here to help you keep everything in order!